The modern age of spirits demands attention to detail and a borderline obsession to authenticity. In a world where so many new drinks are coming to market, so many distilling methods being tried, and so many flavor combinations tested, it takes a mind (or two) that thinks far outside the box, far outside the norm of what’s normally considered reasonable, or even possible, to create something truly fresh and innovative.
Todd Leopold and Steve Matthiasson are masters of their craft, true artists who fuel innovation in their space. When so much craftsmanship goes into a bottle like this, there’s no shortage of story to be told. And some stories are too big to fit on a label.
Now, the James Beard finalists have combined both their deep knowledge of spirit-making, as well as the prestige their brand names carry, to create a Wermut and write a story unlike anything that’s existed before. The combination of Leopold Bros.’ Three Chamber peach and pear brandies with Matthiasson’s Napa Cabernet Sauvignon, has spawned a unique and innovative aromatized wine. It’s what happens when you combine the love and care of two family businesses obsessed with excellence. The new Leopold Bros x Matthiasson Sweet Wermut.
proof-it is proud to help tell that story of the new Leopold Bros x Matthiasson Sweet Wermut and put it, literally, in the hands of consumers. The duo are counterparts across the spirits and winemaking industry, but leaders in thought and pushing the frontier of what was previously thought possible in those worlds. The result of their brainpower is a strikingly fragrant and richly textured spirit-wine hybrid that is sure to leave a mark on tastebuds.
What happens when you combine the love and care of two family businesses obsessed with excellence? The new Leopold Bros x Matthiasson Sweet Wermut. proof-it is proud to help tell that story.
CEO of Aware Technologies, Vince Anido, said “It is such a pleasure to support this wonderful collaboration between Leopold Bros and Matthiasson. Consumers deserve the chance to learn about everything that goes into their favorite drink, and connect with Todd and Steve’s story on a personal level. The passion that these producers put into their creations can be appreciated by anyone who holds a bottle, and we are delighted to help communicate that to their customers.. ”
The proof-it platform allows producers like Steve and Todd to communicate directly with the person holding their bottle, with a tap of a phone to the special proof-it tag. Learn about the process, the details, and the care and craftsmanship that went into each bottle of this exciting new collaboration. proof-it is putting the power of information into the hands of consumers both on this Sweet Wermut, and continuing on all upcoming releases. Just tap the tag and discover the details.
