FOR IMMEDIATE RELEASE
Atlanta, GA — The Tennessee Collective, a collaborative effort between 12 Tennessee distilleries, and proof-it, a next-generation consumer authenticity and engagement platform, proudly announces a partnership to commemorate the release of the The 2025 Tennessee Collective American Whiskey, a delicately crafted new addition to the whiskey industry of Tennessee that consumers can now learn about more than ever before.
A celebration of the long and rich history of distilling in the state of Tennessee, this new American Whiskey from The Tennessee Collective is a bold testament to the craftsmanship and collaboration of the industry. WIth efforts from Big Machine Distillery, Company Distilling, Jack Daniel Distillery, Leiper’s Fork Distillery, Lost State Distillery, Nashville Barrel Co., Old Forge Distillery, Old Glory Distilling Co., Ole Smoky Distillery, Sugarlands Distilling, Tennessee Hills Distillery, and Tennessee Legend Distillery, this bottle is a first-of-its-kind example of the camaraderie of the Tennessee whiskey distilling industry.
“The Tennessee Whiskey Trail was developed to foster collaboration across the state’s distillers and to help consumers experience the variety of spirits crafted statewide,” said Charity Toombs, executive director of the Tennessee Whiskey Trail. “The Tennessee Collective Bottle Series illustrates the collaborative spirit of Tennessee distilling, the camaraderie between distillers and the skillfulness of these 12 representatives to craft a product that proudly appeals to whiskey enthusiasts.”
The whiskey will be available starting November 1st at select pickup locations, as well as online for pre-order at www.tnwhiskeytrail.com/tn-collective. Each bottle will come with proof-it tag technology, giving consumers the chance to see the passion that went into each bottle, while also offering the chance to discover what makes this bottle unique, directly from the distillers who contributed to it.
To celebrate the launch, proof-it will also be hosting the Tennessee Collective Tasting Notes Contest through December 31st of 2025, offering buyers an opportunity to explore the whiskey’s depth. Simply tap an unlocked smartphone to the unique proof-it tag on each bottle, and users can offer opinions and notes on what they taste in the rich complexity of this unique whiskey. The best entry to the Tennessee Collective Tasting Notes Contest will win tickets to Grain and Grits Festival 2026!
About Tennessee Whiskey Trail
Where the whiskey meets the road. Six years ago, the Tennessee Whiskey Trail was launched by the Tennessee Distillers Guild as a celebration of our state and its signature spirits. Today we host more than 30 stops across the state, offering a taste of Tennessee and a road map for adventure. Visitors to the Trail can soak up the sights and sounds that have been shaped by Tennessee whiskey, whether stopping by for a sip or making a weekend of it. For more information, visit www.tnwhiskeytrail.com and the Tennessee Whiskey Trail’s Instagram.
About proof-it
proof-it™ tags cannot be copied and can be read by any modern mobile phone, no app required, simply tap the product logo or part of the product with the proof-it™ tag with your unlocked phone. The proof-it™ platform enables consumers to learn the stories behind the labels of the brands they love, and manage their collections in revolutionary ways. Combining authenticity, consumer engagement, and tamper-proof technology at once, proof-it™ is leading the way into the next generation of consumer engagement and brand building. To learn more about the ways proof-it™ can enhance your consumer experience and beyond, visit www.proofit.app.
proof-it™ is powered by Aware Technologies, Inc., providing complete visibility throughout a product’s journey, and enabling new ways for brands to interact with their customers.
Full contest rules are available here: https://proofit.app/tennessee-collective-rules-2025/