ATLANTA, GA (SEPTEMBER 16, 2024) – In the consumer world of artisan goods, a staunch identity is the most precious resource a brand can have. In 2024, safeguarding this identity has become a new hurdle in the digital age. Not only to reach consumers and meet them where they are, but the ability to build up a feel and persona for a brand is paramount in distinguishing itself in an oversaturated consumer market.
For more than 100 years, Corbin Cash has owned the soil that their brand has grown from. Since 1917, the Souza family has grown sweet potatoes and Merced rye on their California farm. For generations, new ideas and risk-taking have been cornerstones for the family-owned business as American farmers, and starting a distillery was the next step in their legacy. Creating innovative spirits from sweet potato are what makes the brand so different from the rest of the industry, and each bottle comes with a feeling of unique luxury that’s irreplicable elsewhere. Maintaining that unparalleled air of grandeur is the brand’s key as they grow, and there is a solution for that.
Individual uniqueness and artistry are the lifeblood of brand identity, but communicating that to potential consumers in the early stages of a business is a challenge that many are unable to overcome. This is where Aware Technologies’ proof-it involvement starts, digitally verifying the identity of each Corbin Cash bottle and delivering a digital certificate of authenticity. The full story linked to bottle creation can be digitally delivered to your fingertips with proof-it technology via a simple smartphone “tap”.
In launching a new run of barrels and whiskey, any brand would be on the hunt for technology to partner and pair with to help ease both the logistics, and accessibility of the launch. The proof of concept in collaboration between proof-it and Corbin Cash goes far beyond individual bottles. Beginning with their single barrel program, Corbin Cash is launching with the technological backing of the proof-it platform, ensuring each unique barrel that’s released and sent to exclusive whiskey clubs can be displayed in full glory. All the information that went into that barrel will be serialized and made into a sort of collector’s item. The ability to create a unique consumer experience for each barrel is only possible through the proof-it platform, and there’s no better way to show that than with Corbin Cash’s exclusive single barrel run of 9-year aged whiskey.
CEO of Aware Technologies, Vince Anido, said “We are more than excited to work with David and the rest of the team at Corbin Cash. The unique approach and care with which the Corbin Cash team makes their spirits is unique to them and only them, and fits right alongside our own values of unparalleled originality. It’s a perfect product and perfect opportunity for our proof-it system to help communicate that passion directly to consumers so everyone can appreciate the work and craftsmanship that goes into every bottle.”
In collaboration with Corbin Cash Distillery, proof-it is excited to help launch the new, limited edition run of Corbin Cash’s unique, 9-year, 147 proof Merced Rye Whiskey. Releasing first as a Master Distiller’s pick, this rare bottle offers the unique opportunity to introduce tastebuds to something entirely different, and entirely Corbin Cash.
David J. Souza, Founder and Master Distiller of Corbin Cash Distillery, said “proof-it technology has made it much easier for me to build a direct relationship with my customer. They have also made it more cost effective and more sustainable with less clutter, not having to rely on printed goods for brand awareness.”
The proof-it platform gives every single bottle its technology to communicate directly with the person holding and pouring it, just with a tap of a phone to the special proof-it tag on the neck of the bottle. Learn about the process, the details, and the care and craftsmanship that went into each bottle. proof-it is excited to provide this starting with his master distiller’s barrel pick and continuing on all his upcoming releases, including picks in conjunction with 2TEN90 and many other retailers around the country in the weeks to come.